Hi, I'm Ivy!
I'm a Chinese-German Product Designer, currently based in London.
Naturally drawn to complexity, I approach design like a puzzle to solve — breaking problems down systematically until the solution feels simple and inevitable. I believe good design is fuelled by strong foundations.
I've worked across early-stage startups and established organisations, designing everything from fun consumer apps to complex SaaS dashboards. When I'm not designing, you'll find me crocheting, illustrating, or finding new ways to scratch the same problem-solving itch.
Contact me at
